Common Questions

Where does Twisted Root fit in?

Twisted Root was founded by and is still run by classically-trained chefs. We have a thumb on the pulse of culinary creativity when it comes to burgers in our category. We are good food, fast. Our team has spent the last six years perfecting our operations and making it simple to reproduce a superior, fresh, product cooked to order consistently in 3 minutes or less. Twisted Root provides an experience above the other “better burger” concepts through operations efficiency, volume tested quality consistency, “dive” friendly atmosphere with full bar, and culinary variety and creativity unmatched at this price point in the fast-casual segment. Do the research – we are one of a kind!

Who are we feeding?

We excite 8 years-olds to 80 year-olds. Our price point is very reasonable and is acceptable for middle America and up. We have built 7 Twisted Roots all in different psychographic and demographic densities, from downtown to college town, to suburbia, and all of our restaurants are successful and making money. We will help you find the perfect crowd and keep your place busy all day long.

Where can I open a Twisted Root Burger Co?

Currently we are only seeking Franchisee’s in the contiguous states of Texas. Louisiana, Oklahoma, New Mexico. Other states may apply but the time line is 1-2 years for approval.

What are franchisee qualifications?

Franchisees must have excitement and enthusiasm for the concept and our business. Previous restaurant and/or development experience is preferred but not necessary. Knowledge of market(s) to be developed is essential as unconventional locations work well for Twisted Root. Franchisees will have a total net worth of $1.25 million and liquid net worth of $500k and a willingness to open at least 3 units.

What are opening capital costs?

You can open up a Twisted Root Burger Co for 380 – 850k. With some of the best investment ratios in the business you can make your money back in as little as 2 years. Here is breakdown:

Schedule of Estimated Opening Costs
Low Average High
Net Leasehold Improvements* $100,000.00 $250,000.00 $375,000.00
Architechual & Mechanical 20,000.00 30,000.00 40,000.00
Kitchen Equipment 90,000.00 95,000.00 105,000.00
Kitchen Stainless 18,000.00 25,000.00 30,000.00
Furniture & Fixtures 15,000.00 16,000.00 20,000.00
Computer Equipment and POS 8,000.00 17,000.00 20,000.00
Office Equipment 3,000.00 3,500.00 4,000.00
TV & Audio 3,000.00 12,000.00 20,000.00
Signage 10,000.00 16,000.00 25,000.00
Smallwares 13,000.00 14,000.00 15,000.00
Décor 7,500.00 8,000.00 9,000.00
Franchise Fee 40,000.00 40,000.00 40,000.00
Liquor License 5,500.00 7,000.00 8,000.00
Deposits 5,000.00 11,500.00 13,000.00
Training Expenses 10,000.00 12,500.00 15,000.00
Inventory – Food/Bev/Retail 5,000.00 6,000.00 8,000.00
Inventory – To-Go Supplies 2,000.00 2,500.00 3,000.00
Contingency/Working Capital 25,000.00 50,000.00 75,000.00
$380,000.00 $616,000.00 $825,000.00
* Tenant Improvement Allowances decreases the costs of leasehold improvements.  Typical allowance is between $20/sq. ft. and $100/sq. ft.  Typical allowance is between $66,000 and $330,000.

How much does a Twisted Root franchise cost?

The Franchise fee is 40k. Royalties are 5% and a very small PR and Social Media fee of 1/2%.

How long does it take to open my store?

After site selection and lease approval, you can open a store in 4 months.

Do I get to meet the guys who started it all?

Yes! As a matter of fact you will be working closely with Jason, Quincy and Heather to ensure your operations and culture are as good as what we have created. We are invested with you and will treat you like family making sure you succeed, because after all–we succeed if you do, and we fail if you fail.

What kinds of stores are there?

We have always believed that the universal thought, “the best burger in the world is in a little dive, right down the street” was correct. We have worked hard to cultivate a culture and atmosphere of the joint down the street that satisfies this thought process as well as the taste buds. Therefore, all of our locations have a mom and pop culture and atmosphere. We encourage our franchisees to add personal touches and local flair. Jason and our design team have designed three different underlying themes to our burger restaurants.

You can also choose whether your store has a full bar or only serves beer and wine.

Garage Theme

Tailgate Theme

Dive Theme

How does this all work?

Leave that to us! We have cultivated the resources, recipes and culture that is proven to work. We will provide contracts with vendors in your area, with national pricing breaks and set those relationships up for you. You will have access to our operations professionals, legal team, and Public Relations team. There is no stone we have left unturned. You will most likely hear more bad jokes from us than you care for. We will become friends.

 

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